Google ads or formerly known as Google Adwords is a service given by google which lets advertisers do publicity and advertise their business.
A Google Ads campaign is a bunch of at least one ad groups gatherings (advertisements, keywords, and bids) that give a budget plan focussing on location targeting. It also proves other settings like keywords selection, bids, and categories. They are commonly used to sort out groups of items or services given by a company owner or an advertiser.
Advertisers can set up bids, demographics, interests, language, locations for the Google Network, and the sky is the limit from there. Huge publicists and advertisers normally make separate advertisement campaigns to run promotions in various areas or utilize various budgets.
How many networks does Google Ads campaign have?
There are mainly three networks.
- Google Search Network
- Google Display Network
- Youtube Network
These all networks contribute to the ads campaign. These networks decide where your ad should come. They decide the locations on social media, search engines, display advertising sites, and video and audio websites. They also decide on the basis of what devices users might use. The networks decide which ad format would look good on which device and other networks.
What are Google Ads Types?
There are five main types-
- Search Ads- Text ads on Google search results
- Display Ads- Image ads on other websites or on Gmail
- Video Ads- Video ads on YouTube or other platforms
- Shopping- Product listings on Google
- App- Your app promotion on many channels
How do Google Ads work?
Google Ad campaigns are like an auction. If you want to advertise your business on google you need to select relevant and good keywords and also a particular amount of money for bidding.
It has two types-
- CPC- (Cost per click) The advertisers have to pay only if any user clicks on the ad
- CPM-(Cost per mille)- The advertises have to pay after 1000 impressions of your ad
What are keywords and how do they affect the campaign?
Keywords are the words or phrases or sentences that describe your business and/or product and services. Keywords are responsible for the determination of the place and timing of the ads. The advertisers must choose the keywords that best match the users’ queries.
What is conversion?
When the user does a required action to your a campaign or ads it’s called Conversion. It may be a purchase, a sign-up, filling a google form, subscribing to the newsletter
